I design end-to-end digital services and products using User-Centred Design practices, WCAG-aligned accessibility, and data-driven iteration. My work spans discovery to delivery: research and journey/service mapping, hypothesis-led prototyping, usability testing/A-B testing, analytics, and translation into design-system-ready components. I’ve delivered measurable outcomes by aligning user needs with business goals in agile, cross-functional teams.
I use qualitative and quantitative research to understand user needs, behaviours and pain points, turning evidence into clear insights.
Deliverables: Research plans, interview findings, usability tests, survey analysis and insight reports.
I map end-to-end services across users, teams, processes and systems to identify friction, dependencies and opportunities for improvement.
Deliverables: As-is and to-be journey maps, service blueprints, ecosystem maps, workshops and service concepts.
I translate user needs and service insights into clear, accessible digital experiences, from early flows and wireframes through to interactive prototypes and final UI.
Deliverables: User flows, wireframes, prototypes, design systems and accessibility specifications.
Lutrack Inventory is a SaaS platform that I designed and built to help small businesses manage inventory with ease. The product was later acquired on Flippa, reflecting both its usability and market value.
UX and Service Design
Service design
UX design | Site Architechure
Product design
Product design
Product and UX design | Site Architechure
Product design | Personal